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Serpple
How I increased Serpple's conversion rate by 2000%
Serpple owner Alexander Noren came to me for help getting more signups for his recently acquired startup Serpple. He showed me Serpple’s rank tracking software which was beautifully designed and super-user friendly.
The Problem
As Alexander explained it to me, there was almost no one signing up for a paid monthly subscription.
The previous owners had only been able to get customers by offering lifetime deals on AppSumo.
I looked at the homepage of the site and it was clear why no visitors to the site were converting into new customers.
The problem was that Serpple was more than just a Google rank tracker. They wanted it to become an all-in-one SEO tool.
But this made it very difficult to know what to focus on in their marketing copy.
After thoroughly going through the homepage content I couldn’t tell what Serpple actually did.
The Solution
I did a complete redesign of the homepage by making the decision to focus only on the rank tracking part of Serpple.
This made it very easy to know exactly who we were talking to and how to outline the benefits of using Serpple to track rankings.
All of the other tools included in the software just became a bonus.
I also simplified their pricing page. In an effort to generate more signups they kept adding more plans. All told there were 5 total paid plans and one free plan to choose from.
I removed the free plan and reduced the total number of paid plans down to three.
The Result
Once the new landing page and pricing page were in place, the website immediately started getting new signups.
The landing page conversion rate has held pretty steady at 2.1% and MRR has consistently grown like never before.
Here is the before and after:
Before
After (2000% Increase)
Right after I acquired Serpple, I had Adam redesign our landing page and our pricing page and signups immediately started coming in. Our conversion rate went up by 2000%! We have had steady and consistent growth ever since."
